We really have to hand it to Nike. Apparently, they are telling the whole world to “have several seats” because because of their controversial deal with Colin Kaepernick. In fact, the progressive thinking company just released a brand spanking new 2-minute commercial featuring the QB — and it’s slated to air during the NFL season opener. Dang, if that ain’t a “in-yo-face” hit on the NFL, we don’t know what is.
Anyhoo, in the advert, Colin Kaepernick narrates inspiring messages about overcoming the odds while actual video of really inspirational athletes plays on the screen. This commercial actually brought me to tears, please watch below:
On Beckham, Kaepernick says …
“Don’t picture yourself wearing OBJ’s jersey. Picture OBJ wearing yours.”
Regarding Shaquem, he says …
“If you have only one hand, don’t just watch football, play it at the highest level.”
Here’s what he says about LeBron James …
“Don’t become the best basketball player on the planet. Be bigger than basketball.” (while video runs showing LeBron opening his new school in Ohio)
As far as Serena is concerned, Colin says …
“And, if you’re a girl from Compton, don’t just become a tennis player. Become the greatest athlete ever. Yeah, that’s more like it.”
It’s the second phase of Nike’s “Just Do It” ad campaign featuring Kaep — a deal that was put together in the last several weeks, according to TMZ.
We’ve also learned that the deal, put together by Mark Geragos and Ben Meiselas, also includes a new custom Kaepernick shoe and apparel line.
No word on when the gear will be available for purchase.
By the way, a source with knowledge of the situation says the plan is to air the commercial at some point during the Falcons vs. Eagles broadcast on NBC.