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What happened to Diddy’s bid to buy the Carolina Panthers?

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It started as a refreshing idea at a time when the news was rather disheartening. After allegations of misconduct forced Panthers owner Jerry Richardson to put the team up for sale, the musician and mogul Diddy said that he was interested in buying the team. “Spread the word,” he wrote on Twitter. “Retweet!”

Diddy

@Diddy

I would like to buy the @Panthers. Spread the word. Retweet!

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The Shadow League@ShadowLeague

Diddy says he would be interested in becoming the new owner of the Carolina Panthers and he would have some big plans for the franchise.

As Diddy knows it takes more than retweets to buy an NFL franchise (which according to reports is being sold for $2.2 billion.) But the momentum continued on Twitter as Steph Curry (who signed a giant contract in the offseason), Colin Kaepernick and more said they were in for a group with him.

Colin Kaepernick

@Kaepernick7

I want in on the ownership group! Let’s make it happen!

Diddy

@Diddy

I would like to buy the @Panthers. Spread the word. Retweet!

But then, later that month, came this news via Bloomberg:

The price of the Carolina Panthers has reached $2.5 billion, according to people familiar with bids for the NFL team, which would set a record for a U.S. professional sports franchise.

The rapid escalation in bidding has prompted Michael Rubin, the billionaire executive chairman of sports-apparel company Fanatics, to drop out of the process, said the people, who requested anonymity because the matter is private.

A spokesman for Rubin declined to comment. His backers included Brooklyn Nets investor and Alibaba Group Holding Ltd. Executive Vice Chairman Joe Tsai.